• Nov 6, 2014 from 6:45 to 8:00
  • Location: Palm Beach Atlantic University, Greene Complex for Sports & Recreation
  • Latest Activity: Sep 23, 2020

Palm Beach Atlantic University will present its American Free Enterprise Medal to Arthur L. Williams, Jr., a former high school football coach whose second career transformed the life insurance industry. A Palm Beach resident, Williams, is also known as an author and motivational speaker.

The medal ceremony is set for 10:45 a.m. Thursday, Nov. 6, in the Rubin Arena of the Greene Complex for Sports & Recreation, 1100 S. Dixie Highway in West Palm Beach. The ceremony is free and open to the public. For more information, call (561) 803-2025.

A.L. Williams became one of the fastest-growing companies in modern business history. By 1990, the company had a sales force of 225,000 agents in 50 states and Canada. A.L. Williams ranked as the largest seller of life insurance in the world, and surpassed New York Life and Prudential combined, the number two and three ranked companies.

A.L. Williams changed the life insurance industry. In 1977 when A.L. Williams was founded, 90 percent of all life insurance sold was expensive cash value and in 1990, in just 12 short years, 90 percent of all life insurance sold was inexpensive term.

In November 1989, Williams sold his company to New York-based Primerica Corporation, a diversified financial services company.  He then served as an advisor to Primerica for a short period of time. Essentially retired from business, Williams and his wife moved from Atlanta to Palm Beach, and began to pursue other interests.

Williams holds a Bachelor of Science degree from Mississippi State University and a master's degree in education from Auburn University, where he wrote his master's thesis on "The Motivation of the High School Athlete." The Atlanta Business Chronicle and Southern Illinois University have honored him the "Entrepreneur of the Year" awards. He also received honorary doctoral degrees from Liberty University and Regent University.

He has written five books, Common Sense; Pushing Up People; All You Can Do Is All You Can Do, But All You Can Do Is Enough; A.L. Williams Way; and Coach, which have helped to establish him as an authority on personal motivation and individual success. His third book, All You Can Do...was on the New York Times bestseller list in 1988.

In addition, Williams is a dynamic public speaker. For years, he traveled the country motivating crowds ranging from several thousand to 40,000 in the New Orleans Superdome. His views and principles on success and winning have challenged and inspired tens of thousands of men and women across the country to achieve personal financial security and independence.

Bank of America is a sponsor of this year’s American Free Enterprise Day.

Palm Beach Atlantic University is a private, independent university offering undergraduate, graduate and professional degrees in West Palm Beach, Orlando, Wellington and online. The University is dedicated to the integration of Christian principles to prepare students for lifelong learning, leadership and service. 

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