I don’t think I’m a snob. But, except on rare occasions, I don’t go west of I-95 or south of Linton to dine or shop.
I have friends who live south and west, but I don’t see them very often. I can’t explain it. I used to work in Miami Beach and in Boca Raton. My husband worked in Fort Lauderdale for years and we would socialize, dine and shop in those towns when we worked there.
But now that I’m working where I live, I also shop and dine where I live. I like it here. A lot.
So why are we starting a new edition of The Coastal Star for the residents and businesses in Highland Beach and coastal Boca Raton? Because the readers and advertisers in that coastal area to the south are hungry for a local newspaper and it makes good business sense.
This Coastal Boca Raton and Highland Beach edition will be significantly different from the edition that lands in your driveway. We will share some features, but unless a story is of
regional interest, you won’t be reading about these two towns in your edition of the paper. I hope you don’t mind.
Honestly, it’s been a difficult decision to commit to this expansion. But, we are excited to increase the involvement of a couple of our core staff members:
Scott Simmons will assume the day-to-day responsibilities for news coverage in the two towns to our south. We’re excited that he’ll also be more involved in the design of both papers, and I’m especially pleased that he will be the one delivering the paper to the single-family homes in this new circulation area!
On the advertising side, Maureen Kelly is expanding her responsibilities and will take the sales lead in Boca and Highland Beach. She knows the market and brings great connections with her from her years at the now-defunct Boca Raton News.
Jerry Lower (the above-mentioned husband) and I will expand our roles as Publisher and Executive Editor, respectively, to oversee both editions. Chris Bellard stays as Advertising Manager.
All of us remain committed to our mission of providing local news, information and advertising dedicated to our coastal neighbors.
— Mary Kate Leming, editor
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