One of the best-known and most admired brand names in the world is Ritz-Carlton. It connotes glamour, elegance and luxury. For over 20 years, The Ritz-Carlton Palm Beach was our little “ritzy” spot.
Of course, we’d chuckle at that “Palm Beach” tagline. Sure, we understood the hotel wanted to tell tourists they were staying in Palm Beach, but we knew better. The Ritz was our luxurious little secret in an almost private sweet spot at the confluence of South Palm Beach, Lantana and Manalapan.
Now “our Ritz” has become the Eau Palm Beach Resort and Spa. I hope this management change doesn’t overlook the hotel’s long relationship with the community.
Granted, it’s not an everyday stop for most of us who live here, but the hotel has always been there to welcome us when we’ve wanted to put on a little “Ritz.” And of course, it’s where Manalapan residents have historically had their private social club.
As a small-business owner, I know very well how important it is to build and sustain a brand identity. For The Coastal Star, it’s how our readers and advertisers feel about our product. It’s our reputation. We believe our brand illustrates that we care about our customers and our neighbors.
I know the new team at Eau Palm Beach Resort and Spa have their work cut for them establishing a new brand. I can only hope they will also care about their customers and neighbors.
I wish them luck.
— Mary Kate Leming,
Executive Editor
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