Michael Mullin of Gulf Stream and Mary Windle of the Village of Golf
pose in the lobby of the Lang Realty office in Delray Beach.
Inset below: High-tech screens allow after-hours viewing
of photos and listing details from outside the office.
Photos by Jerry Lower/The Coastal Star
By Jane Smith
When Lang Realty wanted to open a new location to serve Delray Beach and three other coastal towns, it picked East Atlantic Avenue in Delray Beach.
That office space, decorated in hues of blue that create an upscale beachy style, sits across the street from the luxury Seagate Hotel & Spa. The location is “spectacular,” says Michael Mullin, a 23-year real estate veteran. He has two years in with Lang.
Hotel guests walk across the street to view properties in Lang’s windows, using touch-screen technology, and can take virtual tours of homes all from outside the office. “I’m amazed at how many people use the touch-screen technology to do virtual tours of the properties,” says Lang agent Leanna Fruin. Her office has a window that allows her to watch the people using the touch-screen window.
Fruin, with 10 years of experience, recently joined that Lang office, which opened in July. It has a total of 60 full-time agents and two support staff members.
The brokerage wouldn’t reveal the commissions charged, but did say its 2012 sales volume was $860 million from 2,750 homes sold. Lang has 10 offices, including the Delray Beach location, that serve Palm Beach and St. Lucie counties.
Fruin also likes the app center that Lang has created, making all of its transactions online.
“Contracts can be sent (electronically) to the client and allow for online signing and then have them return it electronically,” she says.
For broker Mary Windle, with more than 20 years of experience, it’s the camaraderie of the Lang agents that make working there special. She likes the can-do attitude of her co-workers and support staff.
Lang, under President Scott Agran, kept up its print advertising in local newspapers and glossy magazines during the market downturn. It also has a strong online presence and employs three full-time staff who focus on leads.
“One thing that sets Lang apart from the competition,” Agran says, “is its strong focus on marketing and advertising.”
Its agents appreciate Lang’s role in the community.
“Delray Beach is like a small town, and everyone who lives there wants to be part of it and give back to the community,” Fruin says.
Lang sponsored the holiday party for the local Boys & Girls Club and was one of the sponsors for 2013 Delray Beach Home Tour that focused on east Delray.
Lang Realty, 900 E. Atlantic Ave., Delray Beach; 455-3300; www.langrealty.com
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