The new seal keeps the leaping sailfish and incorporates other artistic elements. Images provided
By Michael Cook
From a vintage logo made of cut-out lettering and a hand-painted sailfish, Briny Breezes’ Town Hall is now getting a brand-spanking-new seal to represent the town. But the juicy scoop is that artificial intelligence helped design it.
Town Manager Bill Thrasher admitted he used AI to draft the logo, then worked with a graphic artist to polish the final version. The new seal is a riff on the older one, still featuring a navy-blue sailfish.
It will replace the current seal, which hangs in front of the council table in the Town Hall. “It’s old and faded. But it has institutional feelings to it, so we’ll save it,” said Thrasher, pointing out that some of the paper lettering is hanging by a thread.
The original town seal of Briny Breezes used cut-out letters for the type.
The Town Council approved the seal at its March 26 meeting. The next step is to order a round plaque with the artwork at a cost of no more than $850.
There is some deep meaning behind the logo’s design, meant to represent the small town vividly, with parts spelled out in the Town Charter.
The circular seal features six stars meant to symbolize the elected officials, and the date 1963 is inscribed to mark the town’s official incorporation. The imagery is mostly inspired by the marina and boat life in town. A gold rope border surrounds the seal, featuring a sailfish, ocean and sun in the center.
“More importantly, in the background is the sun, which is not very bright, and wasn’t intended to be bright. It’s symbolizing the warmth that we have in our community,” said Thrasher, explaining that it is supposed to represent the town’s “family-oriented” atmosphere.
Newly appointed Mayor Bill Birch said this is a “major upgrade,” and it will help others differentiate the town from others. “The story will be told, and everybody will get into it,” said Birch, stating that he would like to see this logo plastered around town in the future. But for now, it will just be hung up in the Town Hall room.
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