The launch of a pilot program that ran through May 3 saw bicyclists pedaling to the restaurant during their Sunday afternoon rides to receive free valet service and a complimentary libation with brunch. ‘As an avid cyclist, I thought it would be great for biking enthusiasts to be able to bike to SoHo, have a safe place to leave their bike and enjoy a leisurely brunch,’ said Dennis Max, co-owner of Max’s Social House. ABOVE: Bicyclists Jestena Boughton and Carol Fisher enjoy the first Bike 2 Brunch. Photo provided
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