A South Florida-based digital-marketing agency and Florida Atlantic University’s College of Business have teamed up to launch the Cause Marketing Project, an initiative designed to help eight area nonprofits.
The project aims to increase brand awareness and attract donors on behalf of Girls on the Run, Habilitation Center for the Handicapped, Major Stuart Adam Wolfer Institute, Milagro Center, Mind & Melody, National Leadership Institute, Spirit of Giving Network and Twin Palms Center for the Disabled.
“Through my involvement with various nonprofits over the past 17 years, I’ve found that most were facing the same challenges when it came to their digital presence,” said Alex Oliveira, Prediq Media Group’s CEO. “Once our agency had matured and gained the expertise needed to effectively train others and produce results, the idea for Cause Marketing Project was born.”
Together with Ann Root, a professor at FAU, and more than 40 students who belong to Owls for Good, the mission is to make a difference in the community by creating and executing strategies that will expand each organization’s reach.
“My goal at FAU is to prepare our marketing students to work in the digital world, and I feel this is best done by following the motto, ‘We learn by doing,’” Root said.
Delray Beach Home Tour raises $125,000 for ACCF
Nearly 800 guests enjoyed the 16th annual Delray Beach Home Tour, the beneficiary of which was the Achievement Centers for Children & Families.
Ten homes and more than 130 volunteers brought in a record amount – $125,000 – for programs and services aimed at low-income children and families in Delray Beach.
This year’s event took place in east Delray Beach and showcased everything from old Florida cottages to stunning oceanfront estates.
Tropical Safari Gala breaks fundraising record
Palm Beach Zoo & Conservation Society raised nearly $1.7 million at its annual gala, marking the most money ever raised in one night to benefit the organization.
The zoo cares for more than 550 animals, many of them listed species and many of them emergency rescues.
Close to 500 guests attended the Tropical Safari Gala at The Mar-a-Lago Club on Palm Beach for a reception, dinner and dancing. Auction items included a photograph by David Yarrow, Super Bowl tickets and Centre Court seats at Wimbledon. The evening honored Kim Campbell with the 2017 Stewardship Award.
The audience was treated to a showing of On the Brink: How A Small Zoo Is Saving Species on the Edge of Extinction, a short film created by board member Whitney Bylin.
Also, more than 700 participated in the zoo’s Save the Panther 5K to support the endangered state mammal. Proceeds from the run will help fund a partnership with the Florida Wildlife Corridor, which works to protect panthers and their dwindling habitats.
Vote to be cast for winners of high-impact grants
Impact 100, Palm Beach County’s sixth annual grant-awards celebration, will take place from 5:30 to 9 p.m. April 6 at Lynn University. A total of five $100,000 grants will be given to local charities after the 10 finalists present their projects to the organization’s members and a vote is cast.
Finalists are the Boca Raton Children’s Museum, Elizabeth H. Faulk Foundation (Faulk Center for Counseling), Florida Atlantic University, KidSafe Foundation, Palm Beach Dramaworks, Parent Child Center (a member of Community Partners), South Technical Education Center, The Institute for Regional Conservation, The Miracle League of Palm Beach County and Urban League of Palm Beach County.
Volunteers needed for Woman’s Club benefit
The Woman’s Club of Delray Beach is looking for a few good men interested in baking for a cause at the Real Men Bake & Rock at the Sock Hop on April 22 at Old School Square.
The organization needs 30 volunteers to supply samples to an estimated 200 guests.
“Every year, our volunteer chefs surprise us with amazing creations,” said Trish Jacobson, the club’s co-president. “We can’t wait to see what they will come up with this year.”
Volunteers in the past have included community leaders from the fire and police departments, local government and nonprofits. Prizes are awarded to bakers who come up with the best sweet, savory creations, with guests voting for their favorites.
Call 278-1064 or visit www.delraywomansclub.com.
Other nonprofit news
• Evelyn & Arthur has partnered with Community Angel Network’s Reading is a Gift book drive to bring literacy to children and adults. Shoppers visiting Evelyn & Arthur’s Manalapan location through April 30 can take 10 percent off one store purchase with the donation of a book. The books are distributed to Place of Hope, the Literary Coalition of Palm Beach County, Alliance for Kids, local hospitals, area day-care centers and U.S. military personnel overseas. Evelyn & Arthur is at 277 S. Ocean Blvd. in Plaza del Mar. The store is open 10 a.m. to 6 p.m. Mondays through Saturdays and noon to 5 p.m. Sundays.
• Donna Mulholland, of Palm Beach, was named chairwoman of Quantum Foundation’s board of trustees. Mulholland has served as a board member since 2008 and chairwoman of the Grants Committee since 2000.
The Quantum Foundation is a private grant-making organization that funds Palm Beach County charities.
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